1.0Sales Excellence Internationalhttps://salesexcellence.comBill Stinnetthttps://salesexcellence.com/author/billsalesexcellence-com/rich600338<blockquote class="wp-embedded-content" data-secret="x7nOTGyQw9"><a href="https://salesexcellence.com/select-your-best-competitive-position-to-win/">Select Your Best Competitive Position To Win</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://salesexcellence.com/select-your-best-competitive-position-to-win/embed/#?secret=x7nOTGyQw9" width="600" height="338" title="“Select Your Best Competitive Position To Win” — Sales Excellence International" data-secret="x7nOTGyQw9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://salesexcellence.com/wp-content/uploads/2022/11/5e264d2823aa1a36152ff26c_Screen-Shot-2020-01-20-at-4.59.42-PM-1024x701.png1024701This is a subject that is very important in today’s ultra-competitive marketplace. A lot of times when we talk about competitive strategy, the conversation eventually devolves into a discussion of, let’s say, military strategy, where we have two competing armies on a battlefield, although I don’t think that winning business is necessarily just beating the competition. Sometimes I even like to say that if your goal is to simply beat the competition, then you’ve already lost. What we need to think about is helping the customer. To use that military illustration, one thing I have found helpful for salespeople to think about when preparing to compete is what ground on that battlefield they want to occupy and defend. In other words, what is your competitive position going to be? I want to share with you today several different positions that you may take up, occupy or defend as a way of winning business against competitive forces that are aggressively pursuing business themselves. (VIDEO INCLUDED)